ASTD "Sales Coaching for Business Impact Certificate " Certificate Program

Align your Sales Coaching efforts and attain the business impact you’re looking for.

This two-day workshop leverages the research from ASTD’s World-Class Sales Competency Model®. Based on the research and the Coaching for Sales Results Area of Expertise, attendees will participate in highly interactive exercises and sales team analysis while learning the foundation of effective Sales Coaching, proven coaching strategy and tactics, and will take home tools they can use immediately in their organizations.

Audience

This workshop is designed for the sales managers, sales consultants, and trainers who are focused on improving the competency of salespeople and sales organizations in a systematic way. 

Course Description

Market demands and workforce turnover have made the role of Sales Coaching mandatory, but there is a big difference between having the title of Sales Coach and being one.  Learn the research-based essentials and tools that will lead to developing your sales talent, increase customer value, and drive results. This workshop was specifically designed to help attendees engage front line sales team members in individual or group coaching while drawing out the best performance of the individual or group.  By following the 3-anchor points of great sales coaching, attendees will learn to leverage best practices and selling standards as learning tools while practicing ways to give on-the-job reinforcement and corrective feedback. Attendees will also learn what it takes to develop and encourage positive relationships and communications that can grow sales talent as well as identify areas of performer excellence.  Based on these observations, attendees will learn how to develop their sales team members in critical selling areas such as partnering, gaining and sharing insight, communicating value, and maintaining personal selling effectiveness. Leveraging sales-related subject-matter expertise, attendees will learn how to identify areas for improvement and address related obstacles to performance through the development and implementation of actionable coaching strategies for both individuals and teams. This workshop will help ensure that the sales person’s best performance is linked to sales results.

Credits:

CEUs: 1.4

CPLP: Up to 14

Member Rate: $1,095.00 List Rate: $1,395.00

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To register:

Note: When you register, please be sure to use the CHIP CODE CH9047