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e-Newsletter and E-mail Marketing

  • 24 May 2011
  • 5:30 PM - 8:00 PM
  • Knowledge Development Centers 7000 Central Pkwy NE Suite 1250 Atlanta, GA 30328
  • 35

Registration


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The Independent Networking & Collaborating (INC) SIG presents: "e-Newsletter and E-mail Marketing."

 We will have two phenomenal speakers who include R Pamela Adams and Leigh Anne Lankford.


Speaker #1: R Pamela Adams is a technology coach, speaker, author, and owner of BizLynks Consulting Group, LLC, an Atlanta-based consulting firm. As a technology expert she provides high-quality technical education through one-on-one and group coaching, teleseminars, workshops, and instructor-led software training.

Pam served as the Regional Development Director for Constant Contact for four years and during that time, presented to over 10,000 seminar and conference attendees. She continues to lead email marketing seminars and speaks regularly at conferences, conventions and other events.

 Pam will address the following topic:

3 Keys to Email Marketing:

This presentation covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Master email communications with this comprehensive look at winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, how to avoid being a spammer, tips for scheduling and examples of successful email campaigns and how they were set up to build business and drive sales.

Speaker #2: Leigh Anne has over 19 years’ experience in the fields of instructional design, project management, performance consulting, e-Learning, and facilitation.  She specializes in blended learning solutions designs.

Leigh Anne Lankford uses social media to promote her business at TrainingPros including two monthly eNewsletters, a blog, and a facebook page. served several years as co-chair for the Atlanta ASTD Technology-Based Learning Special Interest Group and one year as the ASTD Atlanta VP of Member Services.  She is currently serving as the Greater Atlanta ASTD Vice President of Marketing.

Leigh Anne will address the following topic:

Steps to take in putting together your newsletter;

     a. Deciding on a topic,

     b.  Researching your topic

     c.  Opinions and facts,

     d. What is the goal of your newsletter; to inform,

         entertain, keep in touch or get new clients

     e. Frequency of mailing

 

Agenda:
5:30 to 6:00- networking
6:00 to 8:00 - program

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